Showing posts with label passwords. Show all posts
Showing posts with label passwords. Show all posts

Tuesday, November 28, 2017

You Don't Have to Outrun the (Fancy) Bear

   Two hikers are walking through the woods.  They come around a bend in the trail into a clearing where they can take a break, when suddenly a bear steps out of the woods and roars.  One hiker quickly bends down to tighten his boot laces.  The other hiker says, "what are you doing? You can't outrun a bear!".  The first hiker says, "I don't have to outrun the bear, I only have to outrun you!".

   One of the biggest changes in information security over the past two decades has been with the attackers.  Rather than the old stereotype of a hoodie-wearing loner in the basements with Mountain Dew, Twinkies and old computers, today's attacker is typically trained, smart and well-funded.  Instead of defacing websites for fun and notoriety, attacks today are a business.

   It's a simple risk/reward equation.  There is a cost to any attack.  Email-based attacks are very inexpensive to launch.  Developing sophisticated malware is expensive.  And the more expensive an attack is pull off, the higher the potential gains need to be to make a profit.

   Information security is very complex.  It's as much an art as it is a science.  There are basic things that everyone should do, like patching systems and using strong, long passwords.  And then there are complex solutions to complex problems that need to be artfully implemented to compliment the way people do their work.

   There are so many high profile breaches in the news.  Some of these are the result of highly skilled and motivated attackers going after a specific target.  But many more are "crimes of opportunity".

   As I see it, there are basically three kinds of online attacks:

Tuesday, October 31, 2017

Easy as 1-2-3

   It's US Cyber Security Month and the key themes I've been discussing here for years are very bit as relevant today.  In honor of Cyber Security Month I'm re-running a post from 2016.  The more things change, the more they stay the same.  Happy Cyber Security Month!

   Well, I was trying for something catchy like Stop, Drop and Roll.  That's a saying we learned in school, back in the day, for what you should do if your clothes catch on fire.

   Fortunately, it seems like everyone has heard that saying and it rolls off the tongue.

   Unfortunately, my three word phrase Patch, Vault and Fob, is not nearly as catchy.

   Fortunately, the odds of your clothes catching on fire is low.

   Unfortunately, the odds of your software, browsers or accounts being compromised is very high.

   A couple of weeks ago the internet was hit with the highly impact-full and publicized distributed denial of service (DDoS) attack on Dyn, a DNS provider.  I won't go into the details here but I think I will cover DDoS in a future post.  Anyway, shortly after that I was chatting with someone at a dinner who asked me about this attack, internet safety in general and what they could do.  To keep it simple and because, as a math person I like things in 3's!, I provided these 3 simple (well, maybe straight-forward is more accurate) things that absolutely everyone should do at home...

Tuesday, October 24, 2017

Internet Safety for our Parents

   It's US Cyber Security Month and the key themes I've been discussing here for years are very bit as relevant today.  In honor of Cyber Security Month I'm re-running a post from 2016.  The more things change, the more they stay the same.  Happy Cyber Security Month!


   I've written about Internet safety for families, kids, teens and I've even spoken on safety for pre-schoolers.  But it's important to think about online safety for parents as well.

   That's true both for parents of young children was well seniors with grown children.  The safety challenges for seniors are similar but there are some differences.  They may not be as familiar with technology and, according to the FBI:
  • they are often financially secure and/or have good credit
  • they may be more trusting and they don't think they'd be a target
   This article by the AARP lists some common scams against seniors including some we've discussed like fake Microsoft support calls or IRS-related tax fraud.

   What got me thinking about this topic was a great article entitled "10 Ways to Help Our Parents With Online Security".  The article touches on a number of themes we've discussed in the past.  I'll list the 10 items with links back to some past editions of this blog - typically they:
  1. don't think they have anything worth stealing
  2. have bad password habits - just like most people
  3. are confused by 2-factor authentication - something we all should use
  4. leave mobile devices unattended and without security measures
  5. don't recognize phishing emails
  6. don't understand social media and how it can be used in scams
  7. share too much information
  8. can be manipulated by online media
  9. place too much trust in an anti-virus product
  10. don't understand how sophisticated scams and attacks can be
   In what ways can you help your parents stay safe online?

Tuesday, October 17, 2017

Still Can't Live With 'Em


   It's US Cyber Security Month and, like clockwork, we have Yahoo! in the news again telling us that the worst case from the past just keeps getting worster (I can make up words, can't I??? :-).  They are now counting their breached accounts at over 3 billion!  How many people are there in the world these days?...  Last year at this time, they announced the breach of 500 million Yahoo! account passwords and other info (while announced in 2016, the breach actually took place in 2014, and is not the same as the password breach they had in 2012! - yes, I know... it's hard to keep up!).  In honor of both Cyber Security Month and Yahoo!, I'm re-running a post I wrote in... wait for it... 2012!  Not only is everything I wrote in that post 100% relevant today, but I even commented on that 2012 Yahoo! breach.  The more things change, the more they stay the same.  Happy Cyber Security Month!


   They're dead.  They're here to stay.

   They're safe.  They're breached.

   They're encrypted.  They're visible.

   They're complex.  They're too simple.

   Once again, the topic we love to hate... Passwords!  And, you know what else???  It's also that greatest of holiday celebrations... US Cyber Security Month!

   Passwords are a mess!  A "good" password has these features:
  • hard to create
  • hard to remember
  • hard to enter
  • probably has to be changed as soon as you memorize it
  • plus other inconsistent, random rules depending upon the site

   Perfect!

Tuesday, April 25, 2017

World Password Day and Teen Power

   Thurs May 4, 2017 is World Password Day!  I know that's coming up fast, but don't worry, you still

have time to plan your celebration.  No, that's not the day when you share your password with the world.  Nor is it about changing your bank password from 123456 to 1234567.

   I've written about this in the past.  World Password Day is a day to learn and it's yet another opportunity to take a look at what is protecting your personal information, your financial information, your medical information as well as your internet presence and reputation.  Most passwords provide a thin veil of protection

   On World Password Day, we should at the 4 main problems we can very easily fix:
  1. People choose weak or easily guessable passwords - the simple fix is to choose better passwords!  As I've said many times in the past, when it comes to passwords, size matters!  Make 'em long.  But even if you choose a good password...
  2. Passwords get reused among sites - this is a major problem because the attackers will try stolen passwords at other sites.  And it works.  So choose a unique password for every site on which you have an account.  But...
  3. We can't remember all our passwords - so, as we've discussed in the past, use a password vault.  The vault is a program that will help you choose great passwords, recall those passwords and protect them.  But sometimes that's not enough because...
  4. Even well-chosen passwords can be guessed or hacked - so for extra protection use two-factor authentication (also called multi-factor authentication).  Typically this means using an app on your smartphone as part of the login process.  That means, to break into your account, an attacker would need both your (long, strong) password AND your smartphone.  That's hard for the attacker to do.  And using multi-factor is easy!    Setting up 2-factor authentication is easier than ever before and is in use on many mainstream sites including Google, Facebook and Twitter.  Here's some info on sites offering 2-factor authentication.

   The WPD website has some high level guidance on each of these as well as those great Betty White videos!

   And if those all aren't enough reasons to move to 2-factor authentication, now... that pinnacle of journalism... Teen Vogue, has put out a really good article on the subject!  You can read it here.

   In addition to really good coverage of 2-factor methods and websites, the article also goes into more advanced topics like the use of a physical fob called a Yubikey.

   What is really significant is that this article is directed at a population who both grew up with technology and is used to sharing everything. The key message is that there are good reasons for protecting your information and reputation, even if you don't yet have financial assets or a job.

   So, are you ready to take the World Password Day challenge?  Start slowly.  Get a password vault and start with your most important sites: banks, insurance, investment and social media.  Change the passwords to unique long strong ones.

Tuesday, February 28, 2017

Seriously, You Can't Make This Stuff Up!

   Fake news and alternative facts aside, the truth really is stranger than fiction.

   We finally get to the point where the only thing left to talk about concerning Yahoo! is their upcoming turbulent buyout by Verizon.  But noooo...

   They're back, with another breach announcement.  This one is from sometime in the 2015/2016 timeframe (am I the only one who is concerned that they can't pin it down better than that????).  It seems to be more limited in scope (i.e. less than the 500 Million users affected last time!).

   We seriously just "finished" talking about this issue.  Normally when an old problem comes back again (like always do), I consider re-running an older post with any needed updates (and rarely are any major updates needed).  But I just posted about Yahoo!'s problems TWO MONTHS AGO!

   This time around the root cause is supposed to be a forged cookie that could be used to access an account without using a password.  Yahoo! is saying that the attackers must have had access to the source code and that a similar method may have been used in the previous attacks.  Maybe... maybe not.

   In other news... the price for Verizon to buy Yahoo! keeps dropping.  Could "free" be far behind?

   You know, the funny thing is that I really like the Yahoo! home page layout with its news summaries.  If they could just protect my account data for more than a month or two we might actually have a service worth salvaging.

   Vote... are you dumping your Yahoo! account or keeping it?

Tuesday, January 17, 2017

(Browser) Caching Fire

   Someone recently asked me a question about the safety of allowing your web browser to save, and then auto-fill, passwords.  That's a very timely question because that issue has been in the news lately.

   Web browsers have all kinds of built-in capabilities.  One "feature" that is only a few years old is the ability to save information you might put into forms such as: your name and address, phone number and other contact info, credit card information.  Browsers can also save your userids and passwords for sites, then automatically fill in that info when you visit the site.

   I've always said that security-minded people should not allow web browsers to save this kind of personal and security info.  This is primarily because all browsers have a track record of having many vulnerabilities.  I've always "said" this but, as it turns out, I've never written about it!  It's about time! [Note... or so I thought! While looking for some other info, I found that I did talk about this issue back in 2013!]

   There are two primary reasons why allowing the browser to save sensitive information is a bad idea:
  1. Copycat and phishing websites can grab information directly your browser has stored without your knowledge.  This is the problem that was recently announced.
  2. As I just mentioned, browsers have many vulnerabilities and exploits. At this year's Pwn2Own contest (a 2-day event at which teams compete to exploit software vulnerabilities for cash prizes), all of the major browser fell victim!
   The latest issue that was discovered occurs when you are lured to a specially crafted website.  That happens more often than you might think

Tuesday, December 20, 2016

Ya-How?

   Just a few months ago, in September 2016, Yahoo announced that they had uncovered a breach that leaked passwords for 500 million accounts.  The actual breach took place in 2014 but took years to discover.  This breach was different than the prior breach announced in 2012.  We discussed this here.

   This announcement came at a time when Yahoo was deep into talks to be acquired by Verizon.  That September announcement led to speculation about effects to the purchase price.

   Well, truth is stranger than fiction, and Yahoo is back in the news again.  Now on December 14, 2016 it appears that yet another breach has been discovered.  This is different from the previous issues and seems to date from August 2013.  This latest discovery affects... wait for it... one billion accounts!  You'll recall that the 2014 breach discovered in Sept 2016 hit "only" half that many accounts!

   So if we look at the timeline, Yahoo had major breaches in 2012, 2013 and 2014 with discoveries in 2015 and 2016!  Good times.  Here is the latest announcement from Yahoo as well as some articles covering the details.

   This whole thing is a major issue (issues?) for a number of reasons, and it has to do with our dependence on email in our online world and Yahoo's role as major provider of free email.
  • We all use email daily for wide variety of reasons.  We have a need to trust email.  Of course, using email has made our lives easier... Not!
  • Spam and Phishing - when you receive a spam or phishing message from a "friend", you are more likely to click on the links.  Similarly, having your account taken over endangers your friends and contacts.
  • Password reuse - most people reuse passwords among internet sites because it's easier to remember fewer passwords
  • Linked accounts - as a convenience, you can connect accounts together so that you can use multiple services with one login.  This is most common with Facebook ("login with Facebook") but this is also available with Yahoo, Google and others.
  • Password resets and other verifications - often, password reset info or alerts or warnings are sent to an email address you specify.  If you specified your Yahoo account to receive these from your bank or other important site, and you account was compromised in any of the attacks we're discussing, the attackers could intercept this alert information.
   So what should you do?

Tuesday, November 8, 2016

Patch, Vault 'n Fob

   Well, I was trying for something catchy like Stop, Drop and Roll.  That's a saying we learned in school, back in the day, for what you should do if your clothes catch on fire.

   Fortunately, it seems like everyone has heard that saying and it rolls off the tongue.

   Unfortunately, my three word phrase Patch, Vault and Fob, is not nearly as catchy.

   Fortunately, the odds of your clothes catching on fire is low.

   Unfortunately, the odds of your software, browsers or accounts being compromised is very high.

   A couple of weeks ago the internet was hit with the highly impact-full and publicized distributed denial of service (DDoS) attack on Dyn, a DNS provider.  I won't go into the details here but I think I will cover DDoS in a future post.  Anyway, shortly after that I was chatting with someone at a dinner who asked me about this attack, internet safety in general and what they could do.  To keep it simple and because, as a math person I like things in 3's!, I provided these 3 simple (well, maybe straight-forward is more accurate) things that absolutely everyone should do at home...

Tuesday, October 18, 2016

Internet Safety for Parents

   I've written about Internet safety for families, kids, teens and I've even spoken on safety for pre-schoolers.  But it's important to think about online safety for parents as well.

   That's true both for parents of young children was well seniors with grown children.  The safety challenges for seniors are similar but there are some differences.  They may not be as familiar with technology and, according to the FBI:

  • they are often financially secure and/or have good credit
  • they may be more trusting and they don't think they'd be a target
   This article by the AARP lists some common scams against seniors including some we've discussed like fake Microsoft support calls or IRS-related tax fraud.

   What got me thinking about this topic was a great article entitled "10 Ways to Help Our Parents With Online Security".  The article touches on a number of themes we've discussed in the past.  I'll list the 10 items with links back to some past editions of this blog - typically they:
  1. don't think they have anything worth stealing
  2. have bad password habits - just like most people
  3. are confused by 2-factor authentication - something we all should use
  4. leave mobile devices unattended and without security measures
  5. don't recognize phishing emails
  6. don't understand social media and how it can be used in scams
  7. share too much information
  8. can be manipulated by online media
  9. place too much trust in an anti-virus product
  10. don't understand how sophisticated scams and attacks can be
   In what ways can you help your parents stay safe online?

Tuesday, October 11, 2016

What You Can''t See Can Hurt You(r Data)

   "It is all around us, even now in this very room. You can see it when you look out your window or when you turn on your television. You can feel it when you go to work, when you go to church, when you pay your taxes.."

   It's "all around you. Here, between you, me, the tree, the rock, everywhere."

   No, not the Matrix and not the Force, but a more insidious power... WiFi!

   Public WiFi is everywhere.  Many stores, malls, airports, cities and even parks offer it.  Sometimes it's free and sometimes not.

   It's US Cyber Security Awareness Month so it's a good time to think about the risks of using public WiFi and how to protect yourself.

   There are definitely risks in using public WiFi including:
  • pushing software - WiFi can be configured to send software to your device when you connect.  That might be OK at home or important in the office, but it can be misused by an attacker out in public.  Don't install software offered to you on a public WiFi.
  • redirecting your browsing - a WiFi connection can control how you get to websites.  If an attacker controls the WiFi, they can cause you to go to copycat websites with malicious software or to phishing sites.
  • evil twin attack - you know when you're at the coffee shop and you can connect with a WiFi connection that has the same name as that coffee shop?  How do you know it's really the coffee shop's connection?  You don't.  Anyone can buy a wireless router at the store for $25, put it anywhere, and name it anything they want.  Using a deceptive name for a WiFi connection to lure people is called the evil twin attack.
  • are you encrypted? - VPNs, Virtual Private Networks or secure connections, are a great way to protect your data when connecting over unknown networks... like the Internet!  However, you first have to connect to the Internet before establishing the VPN.
Here are some tips to reduce your risks of using WiFi outside your home or office:
  • use your smartphone hotspot - if this is a feature of your mobile phone and plan, you can use your phone as a WiFi hotspot and connect to it.  You then can feel confident that your connection is going through your cellular carrier.  Warning... this will use your mobile data and may cost you extra depending upon your plan and data limits.
  • only use wifi with a password or passphrase - even if everyone knows the password.  Using WPA or WPA2 with a password/passphrase means that every connection between a PC and the wireless network is encrypted.
  • turn off file sharing - in Windows you can designate a network as public, work or home, or you can directly turn off file sharing.  Here's an article with the instructions.
  • if possible don't use open wifi in very open areas - the more open an area you're in, the harder it is to figure out if you're connected to a legit WiFi.  And...
  • be aware of your surroundings - it's not strictly a WiFi issue, but when you're on public WiFi you're in... Public!  Protect your screen.  Protect your passwords.
   Even if you do all this, a skilled attacker can still cause you problems on a public WiFi network.  So, if you have to use public WiFi, try to:

  • limit personal info - even if it looks like a website is https, do your personal business from a secure connection at home
  • same for banking, shopping - definitely save your financial transactions for known secure connections
  • use care with confidential work data - you should use care when dealing with critical work data, particularly if you work with other peoples' personal data!
   Here are a few articles with more info.

   As a side note, there are also questions about potential health risks of all the wireless signals in our environment.  It's hard to separate fact from speculation and wireless may or may not be a health issue.

   In the future we'll see even more wireless than we do now.  And we'll also see better wireless network security.  Many new cars come with WiFi hotspots and more cities and municipalities are offering wireless. 

   What are your tips for public WiFi safety?  Have you ever come across an "evil twin" WiFi network?

Tuesday, October 4, 2016

Can't Live with 'em, Can't Live without 'em

   They're dead.  They're here to stay.

   They're safe.  They're breached.

   They're encrypted.  They're visible.

   They're complex.  They're too simple.

   Once again, the topic we love to hate... Passwords!  And, you know what else???  It's also that greatest of holiday celebrations... US Cyber Security Month!

   In honor of US Cyber Security Month and the recently announced breach of 500 million Yahoo! account passwords and other info  (while announced in 2016, the breach actually took place in 2014, and is not the same as the password breach they had in 2012! - yes, I know... it's hard to keep up!), I'm re-running a post I wrote in... wait for it... 2012!  Not only is everything I wrote in that post 100% relevant today, but I even commented on that 2012 Yahoo! breach.  The more things change, the more they stay the same.  Happy Cyber Security Month!
-----------------
   Passwords are a mess!  A "good" password has these features:
  • hard to create
  • hard to remember
  • hard to enter
  • probably has to be changed as soon as you memorize it
  • plus other inconsistent, random rules depending upon the site
   Perfect!

Tuesday, May 31, 2016

YAPF (Yet Another Password Fail)

   It's another week and password problems are in the news again!

   In the July 10, 2012 edition of this blog I wrote about the 2012 LinkedIn password breach.  A month earlier, LinkedIn confirmed that a Russian attacker exploited a website vulnerability and downloaded 6.5 million encrypted passwords.  You can read my old post to see why that's a problem.

   Well, some gifts just keep on giving!  Now, nearly 4 years later, a newly posted password dump from this same breach was advertised for sale on a dark web site.  Except that information on over 167 million accounts were for sale!  Of those, over 117 million had both the email and password.  Slightly different math!!!

   So why is this a problem?  Actually it's an old problem and a new problem.  Here are the key issues:
  • Poor password choices - once again, this latest set of stolen passwords shows weak passwords - the top five found passwords were: 123456 (used on over 1 million accounts!), linkedin, password, 123456789 and 12345678
  • Password reuse - since people have accounts on so many sites that need passwords, they tend to reuse them.  The one million people who used 123456 as their LinkedIn password likely reuse that on other sites.
  • Back to Work - are some of these same poor password choices being made on work systems?  Or are some work passwords being used on sites like LinkedIn and potentially included in this breach?

Tuesday, May 17, 2016

National Betty White's Password Day

   So apparently May 5, 2016 was World Password Day.  Who knew?  Not me... I missed this one.  But Betty White didn't!  Here's a great video:


   It's not exactly clear to me how May 5 was chosen.  I thought that was Cinco De Mayo!  Apparently this is the 3rd annual World Password Day on the first Thursday in May.  However, for years before that, Feb. 1 has been National Change Your Password Day.

   I don't know about the date change but I definitely support the name change.  The point here is that changing your password is not the key thing to do... I've written about this plenty of times before... when it comes to passwords, size matters!  And multi-factor authentication is a great choice for your personal accounts.

   But don't take it from me... Let's hear from Betty White!


Wednesday, March 9, 2016

How To Vault (part 2)

   A few posts ago I wrote an overview of why you may want to use a password vault.  This was in answer to reader question to provide more specifics about vaults.

   We've talked about passwords and password vaults a number of times in the past including here, here and here.

   If you haven't read part 1 of this discussion, it's here.

   Hopefully you are now convinced that you should be using a password vault, also called a password manager.  Now what...?

Products & Costs.
   A few years ago there were just a few key players in this field, but the list of products has grown and there are a number of good choices.  I'll briefly mention four of the best known and provide some links where you can get more info.
  • LastPass - the basic product is free.  It has most of the features you'd want, but the free version only supports use in a web browser.  If you want a mobile app and to support password fills in mobile apps then you need to get LastPass Premium, $1/month or $12/year.
  • DashLane - this is another very popular product.  It's free to download and use on any device.  However to have your passwords synced across devices, a very important feature, you need to use the Premium product which costs $40/year.
  • KeePass - this is well known and solid product.  It always has been free and is open source.  It was designed to support an exportable vault.  That means the primary way to use this tool is to keep it on a thumb drive and plug it in to the computer you use it on.  That can be either handy or inconvenient depending upon how many computers you have and how you do your work.  With KeePassX you can store the vault in free cloud storage like GoogleDrive, OneDrive, Dropbox, etc. and can connect with apps on mobile devices.
  • 1Password - many people like this product and consider it easy to use.  It's design is similar to KeePass in that it's basic use is on a single system and you can share your vault using free online cloud storage services.  It's free to download and there is a one-time license fee.  There is also mobile support and that requires a valid license.
   Here are a few review articles that go into more detail about the features of these, and some other, products.

Tuesday, February 9, 2016

How To Vault (part 1)

   I was recently asked to provide more information on vaults.  I think this is a memorable one :-).


  Well, to be more precise, the question was about password vaults...
you've talked about password vaults and it seems like something should do, but I'm not sure how to start and it still seems a bit scary.
   That is a great question.  We've talked about passwords and password vaults a number of times in the past including here, here and here.

   But why do we even need something like a password vault.  There are a few reasons, and they have to do with the problems passwords pose:

Tuesday, December 22, 2015

What's in Your Home Computer Security Toolkit?

   It's always great to get questions and comments from readers.  I received this question recently:
My home recipe is Windows Defender, Malwarebytes and KeePass. Is that a good approach or should I be thinking about adding something to my security toolkit in 2016?
   Thanks for the great question!  You’ve got some good bases covered:
  • Anti-malware (I also use defender)
  • Malware removal (I also use malwarebytes), and
  • A password vault (I use LastPass)
   That’s a great start. To round out the core toolkit, I’d add 2 things:
  1. Backups – you’ve got irreplacable pictures, tax returns, music and info of all sorts. There are many of good online products available that encrypt your data before cloud storage. I use CrashPlan, but there are many others.  For extra bonus points, you can both backup one computer to another computer and to the cloud.  That way you have more than one way to recover.

  2. Next, 2-factor authentication should be added for any sites and accounts where available.  This nicely complements your password vault so that even if an attacker stole individual or multiple passwords, they still couldn't log in to your accounts without your phone or other second authentication device.  I wrote about this recently.
   There are also a few things to do:

Monday, November 23, 2015

Do the Amazon 2-Step... Now!

   It's not a new song or a new dance...  Amazon has just announced 2-step, aka 2-factor or multi-factor, authentication for online logins!  It's overdue but I'm glad it's here.

   We've talked about 2-factor authentication in the past so I won't go deeply into it in this post.  The important take-away is that Amazon now offers this service and you should use it!

   Here's an overview article and here's a great step-by-step with screen shots.  I set this up for my account and it was really easy using my phone and Google Authenticator.  You can also use text messaging, or setup text messaging as a backup method.

   The main reason that 2-factor is good and important is that it prevents an attacker, who has stolen your userid and password, from logging in as you.  This is because they would need to have your smartphone in addition to the userid and password! (yes, there are other methods as well).

Monday, October 5, 2015

Celebrate! - A Culture of Security

   It's time again to celebrate that wonderful US event... Happy Cyber Security Awareness month!  This partnership between Homeland Security, NCSA (National Cyber Security Alliance) and the MS-ISAC (Multi-State Information Sharing and Analysis Center) is an opportunity to recognize the importance of information security.  It started in 2003 as a way to build awareness for online security and privacy and to encourage individuals, business and government.

   This month I'll be putting out weekly posts connected with the weekly themes put together by DHS.  This week the theme is creating a culture of security.

   The message is simple... in the workplace security is a team sport.  All organizations have customers, patients, systems and data to protect.  To accomplish this, security must be part of everyone's job.